Signature service · 06
The Collection · 06

Bespoke
Experiences

Sahara under the stars, a riad kitchen at dawn, the Medina after hours, an atelier closed to the public — composed by the Maison, not pulled from a catalogue.

PrivateNever shared
BespokeNo catalogue
MaisonCurators on payroll
Every hourOf the stay
A private Berber bivouac under the Sahara stars
Privacy

Every experience is private. No mixed groups, no shared guides, no tour formats.

Authorship

Composed for you, after a preferences brief. Nothing recycled, nothing off a shelf.

Access

Ateliers, palaces, sites and chefs available only through a Maison introduction.

On the service

An experience is not a programme. It is a composition — written for one guest, for one day, by a manager who has known Morocco for twenty years.

We hold relationships with fourth-generation weavers in the Medina, private gardens closed to visitors, Berber families who host at the edge of the dunes, and Moroccan chefs who cook by invitation only. None of this is on a website.

The brief is always confidential. We ask about your rhythm, your food preferences, your travel history, your tolerance for heat, and the company you keep. The itinerary is written from that — not from a menu.

What we compose

The Kingdom,
composed for one.

Nine families of experience — each tailored in depth, rhythm and company to the principal. Night, daytime, indoor, desert, mountain, kitchen, music.

01

The Sahara bivouac

Three-hour helicopter or 4×4 to Erg Chebbi or the Agafay. Private hand-embroidered Berber tent, candle-lit dinner by a Maison chef, Gnawa musicians under an entirely unshared sky. Hot-air balloon at dawn on request.

  • Erg Chebbi
  • Agafay
  • Private camp
  • Gnawa
  • Balloon at dawn
02

Medina, after hours

A walking tour of the Marrakech Medina after 20:00 — ateliers kept open, souks lit, private calligraphy demonstration.

  • Evening
  • Atelier
  • Walking
03

Chef in residence

A Moroccan chef cooks in your riad. Six to nine courses composed around your allergies, tastes, pace.

  • Moroccan
  • Fusion
  • Allergies briefed
04

Atlas day

Private 4×4 through the High Atlas — Berber villages, a mountain lunch, traditional bread baked for you.

  • Imlil
  • Toubkal
  • Berber lunch
05

Hammam and ritual

Private hammam at the riad or Royal Mansour spa — ghassoul clay, rose water, senior Moroccan therapist.

  • In-suite
  • Spa
  • Rose water
06

Private shopping

Atelier appointments after hours — rugs, antiques, babouches, ceramics. Fourth-generation makers, no tourists.

  • Rugs
  • Antiques
  • Ceramics
07

Garden access

Private visits to YSL's Jardin Majorelle, the Menara gardens, and the Anima gardens before public opening.

  • Majorelle
  • Menara
  • Anima
08

Music, stories, the sacred

Gnawa musicians in a riad courtyard. A storyteller of the Jemaa el-Fna. A Quran recitation on request. A Sufi zikr ceremony for principals who observe. Cultural depth, arranged with the right families.

  • Gnawa
  • Storyteller
  • Zikr
  • Quran
09

And the unwritten.

A proposal on a Sahara dune. A birthday cake at 2 a.m. in a desert camp. A private Quran reciter for a family gathering. A falconry hour in the Agafay. A horse at dawn. We compose. Ask anything.

A composition

A twenty-four hour
arc in the desert.

Not an itinerary. A composition. From a Marrakech terrace at noon to a silent dawn over the Erg Chebbi dunes.

12:30

Lunch on the Mamounia terrace

A slow lunch by the pool. Your manager confirmed the camp at 09:00. The helicopter is already on the pad at Menara.

15:30

Helicopter to the Sahara

75 minutes over the Atlas. Snow on the summits in winter, ochre plains in summer. Landing near Merzouga.

17:00

Arrival at the camp

Ten tents, yours alone. Mint tea, dates, a shaded majlis. The light softens; a camel caravan approaches in silhouette.

19:00

Sunset walk on the dunes

A Berber guide, barefoot in the sand. Twenty minutes up, forty at the crest — the sun drops pink, then violet, then nothing.

20:30

Dinner under the tent

Six courses by Chef Karim, flown in that morning. Gnawa trio on guembri and qraqeb. A hand-rolled tea at midnight.

05:45

Dawn

A silent wake, a coffee, a walk to the top of the Great Dune. The sun breaks across Erg Chebbi. You do not speak for twenty minutes. Neither does the Maison.

09:00

Return

Helicopter back to Menara. Breakfast in your suite, untouched since the day before. As if you never left.

Engagements

Three ways to
compose a day.

All experiences are private by default. Multi-day Atlas or Sahara arcs, weddings and film support quoted separately.

Your Morocco, privately composed.

Tell us the dates. We will answer within the hour, in the language of your choice.

Begin the conversation